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You can't bother real humans with every idea in your head. Ask 100s of AI personas what they think, to get ready for reality.

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Combined answers with key insights

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Unique profiles based on your audience

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Testing is expensive...

Ad Pre-testing

$2,000–$20,000

per experiment

2–4 weeks

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$2,000–$15,000

per study

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per study

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MindTap AI Persona Testing

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Real Questions, Real Insights

See how organizations are using MindTap to make data-driven decisions by tapping into the collective intelligence of their audiences

District 5 Voters (Mayoral Campaign)
If the election were held today, would you vote for me as your next mayor? What are your top 3 concerns that would influence your decision?

AI-Powered Insight

Based on 2,847 virtual voter responses, you're currently polling at 42% support. The top concerns are: 1) Affordable housing crisis (mentioned by 68% of respondents), 2) Public transportation improvements (54%), and 3) Small business support (47%). Voters aged 35-50 are your strongest demographic, while you're losing ground with voters under 30 who prioritize climate action. The data suggests pivoting your messaging to emphasize concrete housing solutions and adding a climate initiative could swing the election in your favor.

Tech Company Employees (500+ personas)
Which would you prefer as a quarterly bonus: $100 cash deposited to your bank account, $100 credit for our company store, or free catered breakfast for a month?

AI-Powered Insight

Overwhelmingly, 78% prefer the $100 cash deposit. Only 12% chose the company store credit, citing limited useful items. Interestingly, 10% selected free breakfast, but deeper analysis shows these are primarily junior employees living near the office. Remote workers (45% of your workforce) find breakfast irrelevant. The clear takeaway: cash is king. Employees value flexibility and the ability to use compensation as they see fit. Consider eliminating store credits and breakfast perks in favor of direct compensation.

Premium Subscription Users
We're considering raising our premium tier from $9.99 to $14.99/month but adding AI-powered features. Would you: A) Stay at current price, B) Upgrade to new tier, C) Downgrade to free, or D) Cancel entirely?

AI-Powered Insight

The results are concerning: 52% would stay at the current price if grandfathered in, but only 23% would upgrade to the new tier. 18% would downgrade to free, and 7% would cancel. However, when we segment by usage patterns, power users (top 20% by engagement) show 61% willingness to upgrade. The strategy should be: grandfather existing users, market the premium tier to new users and power users, and ensure the AI features deliver clear, demonstrable value. A 3-month trial period for existing users could convert fence-sitters.

Parents of High School Students
Would you support a proposal to start the school day at 8:30 AM instead of 7:30 AM, even if it means school ends at 4:00 PM instead of 3:00 PM?

AI-Powered Insight

Parents are split 58% in favor, 42% opposed. Supporters cite teenage sleep research and improved academic performance. However, the opposition is vocal: working parents struggle with 4 PM pickup times, and after-school activities would be severely impacted. Single parents and dual-income households are most opposed (71% against). A compromise emerges from the data: a 8:00 AM start with 3:30 PM end would gain 73% support. The key is balancing adolescent health with family logistics.

SaaS Product Beta Users
Our new dashboard redesign emphasizes visual analytics over data tables. On a scale of 1-10, how likely are you to continue using the product after this change?

AI-Powered Insight

Average score: 6.2/10 - a warning sign. Power users (those who export data regularly) rate it 4.1/10, citing loss of functionality. Casual users rate it 8.3/10, loving the visual appeal. The divide is clear: you're optimizing for new users while alienating your most valuable customers. The solution: implement a toggle between 'Visual Mode' and 'Data Mode.' 89% of respondents support this approach. Don't force a single interface on diverse user needs.

Restaurant Customers (Local Area)
We're considering staying open until midnight on weekends instead of 10 PM. Would you visit us between 10 PM-midnight, and what would you order?

AI-Powered Insight

Surprisingly strong interest: 64% would visit during late hours at least once a month. However, they're not ordering full meals - 81% want appetizers, desserts, and drinks. Only 12% would order entrees. The demographic skews heavily toward 21-35 year olds looking for a post-bar food spot. The recommendation: don't run a full kitchen. Offer a limited late-night menu focused on shareables, desserts, and cocktails. This reduces labor costs while capturing the late-night crowd. Projected revenue increase: 18-22% on weekend nights.

Healthcare Professionals (Nurses)
What would most improve your job satisfaction: A) 10% pay increase, B) Better nurse-to-patient ratios, C) More flexible scheduling, or D) Enhanced mental health support?

AI-Powered Insight

Better nurse-to-patient ratios wins decisively at 47%, followed by flexible scheduling at 28%. Pay increase ranks third at 18%, and mental health support at 7%. The deeper insight: nurses are burned out from being stretched too thin. They'd trade higher pay for safer working conditions. Comments reveal that current ratios compromise patient care and create moral distress. The action item: hiring more staff and improving ratios will boost retention more effectively than raises. Nurses want to do their jobs well, not just earn more while drowning.

E-commerce Shoppers (Fashion)
Which sustainability initiative would most influence your purchase decision: A) Carbon-neutral shipping, B) Recycled packaging, C) Ethical labor certification, or D) Clothing recycling program?

AI-Powered Insight

Ethical labor certification dominates at 52%, revealing that consumers care most about human impact. Carbon-neutral shipping follows at 24%, recycled packaging at 16%, and recycling programs at 8%. However, there's a critical caveat: 67% would only pay up to 5% more for these initiatives. The market wants ethical products but isn't willing to pay premium prices. The strategy: implement ethical labor practices and market them heavily, but absorb costs rather than passing them to customers. This builds brand loyalty without pricing out conscious consumers.

College Students (Target University)
Our new student housing offers: A) Private bedroom, shared kitchen/bath at $900/month, or B) Shared bedroom, private bath at $700/month. Which would you choose and why?

AI-Powered Insight

Option A (private bedroom) wins 73% to 27%. Students overwhelmingly prioritize personal space over private bathrooms. The reasoning is consistent: bedrooms are for sleeping, studying, and privacy, while bathrooms are brief-use spaces. Many note they're comfortable sharing bathrooms with 2-3 people but can't imagine sharing a bedroom. Interestingly, international students show even stronger preference (84%) for private bedrooms, citing cultural norms. The pricing is validated - students will pay the premium for privacy where it matters most.

Gym Members (Ages 25-45)
We're considering removing free towel service to reduce membership fees by $5/month. Would you: A) Keep towels, pay current price, B) Remove towels, save $5, or C) Cancel membership?

AI-Powered Insight

Strong resistance: 71% want to keep towels at current price. Only 22% would accept the trade-off, and 7% would cancel. However, segmentation reveals insights: members who live within 2 miles (68% of total) don't mind bringing towels, while those commuting from work (32%) rely heavily on the service. The solution: make towel service an optional $5 add-on rather than removing it entirely. This gives choice while potentially reducing costs. Projected outcome: 45% would opt out, saving operational costs while maintaining member satisfaction.

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